What Are Internal Communication Strategies?

Good communication is the bridge between confusion and clarity. – Nat Turner

Anyone in HR will tell you that communication strategies in the workplace have the tendency to become overcomplicated. Up until recently, many believed that utilizing email, multiple collaborative platforms, and smartphone apps effectively facilitated communication.

Spoiler Alert: It doesn’t. Recent studies show that many employees have become frustrated with the seemingly endless stream of communication applications. It’s apparent that having too many dissimilar apps and platforms is a huge time waster, and often creates a negative experience for employees and administrators.

According to Inc., when workplace communication technology fails to meet employees’ specific needs, it often causes feelings of frustration and neglect. These inefficient communication practices eventually impacts overall team morale leading to:

• Increased Burnout
• Inefficient Operations
• Higher Turnover

This is especially true for non-desk employees. Traditionally, companies have struggled to keep their non-desk workforce informed and engaged. Unlike desk-centered, white collar employees—who most often remain at a desk 40 hours a week—non-desk employees are moving around doing manual labor.

In reality, different types of internal communication work for certain audiences. Therefore, it is critical for companies with non-desk employees to customize their communication strategies with their non-desk workforce’s needs in mind. But how? Yourco has the answers. In this blog we’ll discuss:

• What should be included in a comprehensive internal communication plan.
• How to improve internal communication with examples.
• The benefits of internal text communication for non-desk employees.

How To Develop a Communication Strategy for a Non-desk Workforce

Companies with great internal communications have one thing in common—they understand the importance of simplicity. This can often feel like an overwhelming task, seeing as internal communications covers a whole mixed bag of important informational exchanges.

At its core, an internal communications plan is designed to outline precise methods for communicating individual and group tasks, administrative instruction, emergency advisories, event details, and so much more. Your internal communications strategy functions as a blueprint, guiding your whole organization toward successful informational transmission.

At all organizations, administrators and employees both benefit from consolidated communication plans with minimal moving parts, user-friendly interfaces, and simple integrations. But what does this look like broken down? Here are the most important elements of an effective communication plan.

Platform Consolidation

As we mentioned before, employees are tired of juggling and downloading multiple apps and platforms. Having too many apps and platforms also takes up lots of storage, drains data, and  causes privacy concerns. Combining workflows by using one centralized system allows businesses to reduce costs and streamline their operations, leaving less room for miscommunication and more room for productivity. When it comes to internal communication, we believe less is more.

Easy Communication for Emergency Situations

In an emergency situation the last thing anyone wants is an overly complicated messaging plan. When notifying your employees of hazardous conditions or other crisis situations, you need a simple way to immediately contact them and keep them up to date on changes. Simplified two-way communication is also essential in any emergency situation—all employees should be able to easily notify their administrators of a crisis on site or if a personal emergency arises.

Conversation Tracking

In any organization, maintaining a historical record of all conversations is important for a multitude of reasons. When it comes to handling workplace conflicts and disgruntled employees, it’s vital for company leadership to have access to all available evidence.

Unlimited Communication Capabilities

When considering non-desk employees, it’s vital for your communication capabilities to have a far reach. At Yourco, our platform allows you to get important information in front of your entire workforce no matter where they are located.

What Are the Best Internal Communication Strategies for a Non-desk Workforce?

When it comes to non-desk employees, the most effective form of communication is texting. Even though the majority of these workers do not have regular access to a computer, they’re almost guaranteed to have a phone in their pocket.

The fact of the matter is, people are inundated with over 100 emails per day, and most of those emails are ignored. Additionally, non-desk employees are not in front of a computer all day, limiting their opportunities for communication in our digital age, which can be extremely frustrating.

But texting is a different story. On average, 98% of texts get read, while only 20% of emails are opened. But what about employees who don’t have smartphones? Although this is an issue for many communication software companies, our platform works with any type of cell phone, even flip phones. In a complex digitally driven world, texting is a simple communication solution for all types of workers.

Yourco: A Simple Solution for a Complex World of Work

At Yourco, we believe that successful internal communication in an organization means meeting your workforce where they’re at, without breaking the bank. Yourco allows you to securely and affordably text your workforce any alerts and updates, whenever and wherever you need.

Our all-in-one solution empowers employees by making it easy to communicate with their employers, and vice versa—no app downloads and no complex integration process. Once you set up an admin account, you can begin messaging with Yourco immediately.

You and your employees deserve something that works—and works well. It’s that simple. If you’re interested in learning more about our solution, schedule a demo or try it for free today!